Finding Your Niche

I get asked all the time about online niche websites. Most common question by far is “How can I find a niche?”. Ironically, I wrote a eBook on that subject. There are two types of niche websites- (1) a passion niche (2) a business-only or non-passion niche. In my book called The Niche Finding Bible, I walk people through a worksheet, with the goal of finding something your passionate about, something your great at or something that you know how to do, but maybe take for granted.

Non-Passion, Business-Only Niche Example

For example, I got married in Italy. It wasn’t easy, in fact, it was very difficult. But I figured it out, and then used that knowledge to write an eBook for my wedding niche called My Positano Wedding. Now, this little eBook that I wrote in a week wasn’t really a huge passion project for me. It was more about taking what I learned, putting it together in an easy to follow, informative eBook and sharing it with those who want “getting married in Positano, Italy” handed to them on a silver platter. Will I retire as a billionaire off this eBook- nope. Does it make a steady income? Yep. When’s the last time I had to do anything for that website? Maybe added a few articles a year ago. This is a great example of a business only, non-passion niche.

Passion Niche Example

Now, personally, I think a passion niche is the way to go! When you’re passionate about something, you’re more driven to make it successful. In the last few years, I’ve written my fair share of eBooks. However, of all the eBook I’ve written, my most successful has been my newly released healthy cook book called “Holy Sh*t! Delicious recipes that will keep you fit!”. This little eBook was a secondary product of our Jet Set Body program. However, this is “the eBook that could”. It took off immediately, selling like crazy and is definitely the most successful eBook launch to date! Why was it so successful? Easy- I’m beyond passionate about two things- health and food. I combined these passions into one eCookbook. Yes, it took me over a year to put together, but it was enjoyable so I really didn’t mind. I wanted it to be amazing, and from the letters and comments I’ve received so far- it is. So there it is- a perfect example of a passion niche.

My Suggestion

Again, I prefer a passion project. I’m more likely to work harder and more likely to succeed. But I’ve gotta tell you, having a few non-passion niche websites is awesome, once you know what to do and how to monetize them! Many people think we only have Jet Set Life. Wrong. Rob and I currently own maybe 30 websites, some passion projects like Jet Set Life and Jet Set Body; and some non-passion niches like Bed Bug Cures (yep, we have a bed bug niche!).

How did we grow our online portfolio so fast? Simple. Over the last few years, Rob has learned how to monetize all types of sites from memberships to eBooks; Adsense to advertising. He learns from top internet-moguls while doing the interview for Jet Set Money. Actually, Jet Set Money came about because Rob has this insatiable need for information, and isn’t too shy to contact the best of the best for help. The interviews that he does for Jet Set Money are great because he not only gets the info he wants to help increase our online revenue, but he’s actually creating a product while learning it!

How You Can Get Started Today

Step 1: The best place to start is with what you already know, love and are passionate about. The most profitable areas in online business tend to be in the larger macro-niches of (1) Health (2) Money (3) Relationships. Once you have an idea- see if it fits into any of these areas.

If you absolutely can’t figure out a unique niche- then maybe you want to go with a company like Niche Profit Classroom(affiliate). They give you niche-packs with everything you need to build a non-passion niche website.

Step 2: Narrow the niche. Remember, the more narrow the niche, the less competition and the easier to show that you are an “expert” in that niche. Your goal is to be the solution to the problem or answer to the questions that people have on that niche.

The most important part of this step is making sure you have an audience. The easiest way is to do keyword research and see how many people are typing in the keywords related to your niche. You can start by using the Google Keyword tool. The way we  do this research is with Market Samurai(affiliate). They give you all the data you need to see if your niche will be profitable and if you can compete with the current websites!

Step 3: Determine how you will monetize the website. Are you going to sell an affiliate product, create a digital product, offer a membership or maybe make money with Adsense.

My advice is:

  • Diversify. Have a little bit of everything, multiple streams of online income.
  • Grow slowly, adding more sites over time
  • Take your time to see what works and what doesn’t.
  • Always have one passion project in your life, doing what you love to do is important!!!!
  • Don’t give up!




  • Reply
    August 22, 2011 at 6:59 pm

    Hey, Kim. Great article on finding a niche. I’m in the process of trying to find a passion niche as well as focusing more on my non passion niches. It was an inspiration to look at your niches and see that I can profit from mine the same way with a little hard work. Thank you. Thank you. Thank you. 🙂

  • Reply
    October 11, 2011 at 3:01 pm

    Have you and Rob used Niche Profit Classroom and their Niche Packs yourself for one of your non-passion niche sites? If so, what has your experience been using their product and services?

    • Reply
      October 11, 2011 at 3:07 pm

      Hi Justin! Yes, we’ve used the NPC system with one of their niche packs and we’ve also applied many of the NPC techniques to our other small niche sites with great success. That’s why we became an affiliate 😉 In fact, once a quarter Rob does a live webcast with NPC to share their tips and tricks!

  • Reply
    October 11, 2011 at 5:25 pm

    Awesome! So if I click the link in the article above you get a commission right? Just want to make sure credit is paid where it’s due. Thanks.

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