When we were thinking of where we wanted to park out suitcase during the party heavy week that spans the Winter Music Conference and the Ultra Music Festival we had three needs. We wanted (1) a boutique hotel, (2) great service (3) a killer pool party. The hotel that owns all three is easily ….The Shore Club.
The Location: It used to be that “South Beach” referred to the famous Ocean Drive and hotels like the Delano and the Shore Club were a bit far for the average tourist. But now, with South Beach hotels popping up further and further down Collins the Shore Club‘s location on Collins & 19th, puts the boutique hotel in a perfect location, snuggled right in the middle of all the South Beach action.
The Hotel: The white-on-white made famous by South Beach is rampant in the oh-so-chic lobby of the Shore Club. Flowing white curtains, white on white furniture and Moroccan candle holders create an inviting flow to this extra-large lobby and leave guests with comfortable places to hang out without intruding on the front desk or concierge space.
Heading out the back doors of the lobby, you walk through the Moroccan themed garden of cobalt blues, vibrant greens, stunning yellows, very reminiscent of the Majorelle Gardens of Marrakech, owned by Yves Saint Lauren.
As you approach the end of lily-pond lined path you enter the mystical world of the Shore Club Sky Bar. The Sky Bar by day is an inviting place to lounge away from the cool-chaos of the pool parties. You can read a book, check your email with the free hotel wifi while sipping an iced beverage on sunbeds.
The Restaurants: For breakfast or lunch, my favorite is Terrazza, which is the restaurant adjacent to the gardens and overlooks the pool. This is also a South Beach brunch hot-spot. The menu is filled with indulgent items like over-the-top French Toast, Ravioli alla Fiorentina yet also offers healthy, lighter fare like the to-die-for favorite Chicken Paillard.
While poolside you can order from the Rum Bar daily libations and easy eats like the veggie wrap, hummus or chicken tenders.
For dinner, the world-famous Nobu is just steps away offering creative Japanese cuisine and of course perfectly rolled sushi set in a super hip vibe.
The Nightlife: At night, the Sky Bar turns into the hot spot for the social-elite where the dimly lit gardens and hidden nooks, provide the perfect place for the well-known to unwind without and audience.
Adjacent to the outdoor area is the more-exclusive Redroom. The sleek, sexy bar is always packed and a favorite among the South Beach party-seekers.
Guest Rooms & Suites: There are 3 buildings with guest rooms and suites starting around $300-ish depending on the season. The categories range from superior king to the lookout suite. Room choosing tip—> request a room on a high floor with wrap around balcony, providing you views of the ocean and city.
The Bungalows: If you’re looking for something a little larger or more private than a regular room or suite, check out one of the seven, two-story, poolside bungalows. Unique aspects of the Bungalows include private outdoor showers (who doesn’t want to shower outside) and outdoor dining areas that overlook the garden. The garden provides a slight barrier between you and the pool, so voyeurs can’t infringe on our privacy.
The Beach House: Thinking of spending and extra long time in South Beach? Or maybe you want the ultimate in privacy? Then opt for the supreme luxury and privacy of the 800 square foot Shore Club Beach House. It’s a private villa with separate entrance, a totally private pool to throw your own pool party and an outdoor dining/lounge area.
The Penthouse: Just in case you’re rolling with super deep pockets and a pension for ultra-luxury, check out the Penthouse Suite. It’ s 6,000 square foot, 3-floor mega-suite with a private elevator accessing all three floors (definite bonus in high season). It also includes two spiral staircases, private rooftop pool, steam room and sauna, outdoor shower and 360 degree panoramic views of the city and ocean.
The Pool: Well, well, well….the Shore Club pool scene continues to make a splash with the weekly, Sunday Shore Thing pool parties. Bronzed bodies descend on the Shore Club early to mark there territory and choose the perfect lounge chair or custom bed that surround the pool. Of course, the most coveted spots for sunning are the raised row that is perched above the end of the pool. It’s almost like the King/Queen are sitting front and center on their Shore Thing throne and ‘holding court’ to all their pool-party-going ‘subjects’ below. As the DJ amps up the beats, the party flows from casually-tame, to crazy-wild where anything can happen (and does). For those that care, the infinity style pool itself is always the right temperature, somewhere between relaxing bath and just enough to cool you off.